The Rise of “GEO”– or How AI is Transforming Search Engine Optimization
If you’ve made use of Google lately, you’ve probably noticed a modification: instead of just obtaining a mix of links and snippets, you’re now seeing AI-generated responses that synthesize details from multiple resources right there in your results. In this message, I’ll discuss exactly how standard SEO varies from GEO and where the principle of GEO stemmed from.